SearchForce
www.searchforce.com
Drive quality traffic, increase conversions, lower your CPA, control cost and improve efficiency with SearchForce's centralized PPC management and bid optimization platform.
Omniture SearchCenter
www.omniture.com
Search Center: Search Marketing and Bid Management Product - Contact Us to Request a Demo - Web Analytics and Online Business Optimization by Omniture.
SearchIgnite
www.searchignite.com
We offer the most advanced Pay per click management software for paid search marketing & advertising campaigns. In addition to PPC tracking and Bid Manager tools, SearchIgnite also provides ROI tracking and monitoring software, dayparting and CPA programs, and keyword recommendation tools. We are your end-to-end solution for online marketing management to increase web visitors and sales.
SearchRev
www.searchrev.com
Sorry~ No site description
Idearc
www.idearc.com
Idearc is a world leading print and online directory publisher and a content provider for communications products and services. Our core products include Superpages print yellow pages directories and Superpages.com online directories and small business e-commerce sites helping local businesses attract local customers.
Kenshoo
www.kenshoo.com
End to End search marketing platform by Kenshoo. KENSHOO SEARCH is designed to increase you ROI and lower your management time, learn more today.
Marin Software
www.marinsoftware.com
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Self-service PPC bid tools are becoming more and more common if you are an advertiser or SEM agency. Manually managing ppc campaigns across multiple search engines can be very inefficient for any SEM manager, it's almost unfair to place that amount of responsibility on a human. Managing keywords is as good as managing hundreds of thousands, even millions of dollars.
On this page you will find a list of PPC management tools that work for medium to large businesses with experience in all different types of industries. I recommend doing a little research on each, scheduling a demo, and thoroughly evaluating features to see which company is right for you. If you prefer a full service PPC agency please click here.
Tips: Choosing a PPC management software
A few things to evalute...
Ease of use, one stop shop, scalability, PPC features that are key to your business (don't settle for 2 out of 3) and pricing. Some PPC tools are very expensive, don't fall for the over confident sales pitch, but make sure you do not lose quality to save cash, that can potenially be more expensive at the end of the day, or year.
CUSTOMER SUPPORT - You will kick yourself later for not evaluting the customer support and account management. Make sure they are sincere! YES, sincere managers are out there!
PPC management with the right tool can be very profitable for any company. It also has it's cons, so make sure your SEM manager is ready to advance in their career. They should be properly trained (if not already), most PPC software companies offer training. SEM manager needs to be open to wanting to learn, so many PPC campaigns fail because SEM do not want to adopt a new PPC tool.